67 Ways to Get Your Name Out There Without Breaking Your Bank

Unless you have a rich uncle or a money tree in your backyard, I’m guessing you have to budget for your marketing just like you budget for shoes and chocolate.  Or maybe not.  But in reality, it’s a pretty smart move to get a general idea of what you want to spend (or can afford) on your marketing. 

Not all marketing ideas have to break the bank.  And there’s no need to lose your shirt in the process (unless you want to show off the incredible abs you’ve been working on for the last 6 months, in which case I’ll stalk you to learn your secrets). 

Bottom line:  below are 67 ways to get your name out there without having to spend a fortune.

  1. Hand out two business cards each time you meet someone new – one for the recipient to keep and one to pass on.
  2. Create a blog.
  3. Join Twitter.
  4. Update your business website.
  5. Attend chamber of commerce events in your community.
  6. Join trade or professional associations.
  7. Canvass areas where your target markets are.  Hand out information, if appropriate.
  8. Send out a monthly e-newsletter.
  9. Offer to be a featured speaker at a luncheon.
  10. Write articles for other blogs and newspapers.
  11. Teach a community education class related to your business.
  12. Set up a podcast.
  13. Sponsor events your target audiences attend.
  14. Send out mailers.
  15. Sponsor events within your trade.  Not all sponsorships are expensive.
  16. Volunteer your time.
  17. Donate to local charities.  You’ll get your name out there and the satisfaction of knowing you helped others.
  18. Join (or create) a networking club.
  19. Teach other business owners a trick or trade to help them succeed.
  20. Give referrals.  What goes around comes around (and this time it’s a good thing).
  21. Help someone solve a problem (without offering a sales pitch).  You’ll make a positive lasting impression.
  22. Send a card to your clients or customers just because you can.
  23. Build a LinkedIn profile.
  24. Send a friendly email to people you’ve met but lost touch with.
  25. Give out swag.  Make it useful and something people don’t already have 25 of (unless your clients really need 25 extra coffee mugs).
  26. Attend workshops, webinars, and teleseminars.
  27. Attend local or regional conferences. 
  28. Join a breakfast group.  Unlike a networking club, this group offers general support to keep you and your business mentally charged.
  29. Participate in TweetChats. 
  30. Suggest lunch with people you meet.
  31. Serve on a board.
  32. No time for a board position?  Serve on a committee.  It’s usually less commitment but still an opportunity to meet others.
  33. Comment thoughtfully on others’ blogs. 
  34. Create a brochure and pass it around a lot.
  35. Send press releases to journalists and reporters.
  36. Share ad space with a complementary business or two.
  37. Have eye-catching signage on your storefront (if you happen to have one).
  38. Invite people to coffee (especially if your budget is more café than restaurant).
  39. Blast your contact information (for your business, that is) on your vehicle.  I knew a web developer who got a client at a gas station because of the signage on her van.
  40. Create a Facebook fan page.
  41. Invite people to review your products and services and share their experiences.
  42. Add video content to your website.  It gives another dimension to what can easily become a one-dimensional spot on the Internet.
  43. Put your business contact information on all marketing material.  You’d be surprised how many people make the blues of their brochures bluer and fret over the font size of the content, yet still forget to put a phone number anywhere on the document.
  44. Keep your website homepage up-to-date.
  45. Develop a catchy tagline that you love and people can remember.  It helps if the tagline is related to your business.  Read:  no need to have a catchy tagline referencing sex unless your business revolves around that.
  46. Create a logo.  Black and white or color, it doesn’t matter.  Run with it.
  47. Make your email domain (me@mydomain.com) the same as your website address (www.mydomain.com).  Each time you send an email you advertise that you have a site.
  48. Focus your online and offline communications on benefits to the user rather than big sales pitches that are self-promotional. 
  49. Host an open house at your office.  Co-host with a complementary business owner to split costs.
  50. Host a ribbon-cutting ceremony through your local chamber of commerce.
  51. Distribute door hangers.
  52. Hand out punch cards to encourage repeat business.
  53. Take #26 up a notch and speak at workshops, webinars, and teleseminars.
  54. Make sure your SEO keywords are current.  Check out Google AdWords to see words that are popular in searches for your products or services.
  55. Network at tradeshows (grab your stack of business cards). 
  56. Submit your profile in newspapers’ get-to-know-the-business-owner sections.  If they don’t already have one, suggest they start.
  57. Join up with other business owners on a joint press release about trends in your shared industry.
  58. Record a memorable voicemail message.  A voicemail message with a memorable quote or something more personalized than “Leave a message at the beep” or  the dreaded message that only lists the phone number, will suffice.
  59. Send out holiday cards to your network.  Tired of doing it in December?  Do different and send them out before Thanksgiving, giving your thanks for knowing them.
  60. Create separate landing pages for products you sell.
  61. Write an ebook on a topic related to your business or how customers can use your product or service.  Keep the hard sells out and make it chock-full of useful information.
  62. Promote your unique selling proposition.  Muffins ‘n Such is an online bakery that not only specializes in muffins but also eco-friendly packaging.  It’s business with a twist.
  63. Speaking of packaging, make sure your business name, logo, and contact information are all over yours. 
  64. Create an online community that only clients and customers can access.
  65. Put flyers in envelopes with your invoices.
  66. Enhance your email signature with a quote, your logo, or links to your social media profiles.
  67. Use temporary signage.  Even if you don’t have a storefront, customers can still display signs that advertise the work you did for them.  Think of companies that put up backyard fences, sell homes, and paint offices.  They all benefit from temporary signage.

67 ideas barely scratch the surface.  What do you do to get your name in the marketplace without having to sell everything you own?

Comments

  1. Wonderful website. Lots of helpful information here.
    I’m sending it to some friends ans also sharing in delicious. And obviously, thanks in your effort!

  2. Thanks for your personal marvelous posting! I seriously enjoyed reading it, you will be a great author. I will make sure to bookmark your blog and will often come back in the future. I want to encourage one to continue your great job, have a nice morning!

  3. Great information. Thank you

  4. Very useful information, I will definitely try some of these. I have encountered having a online consignment store is very difficult without having a store front. However, if you market right the potential is great. Thanks again come visit http://www.innovatedclothing.com

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