I’ve been on a rant this week about storytelling in marketing. I happen to think it’s just that important. If you want to stand out in a noisy marketplace the best way to do it is by being yourself. But in case you would like a concrete example of someone who does this storytelling thing well, you’re in luck. And I have overdelivered. You get two awesome examples. Just let me note that references to these individuals is purely coincidental. I’m not getting paid, not getting famous, and not funding my daughter’s college education here. Just sharing two great examples for your learning, listening, and implementing pleasure.
Click here to listen ==> 2 Great Examples
If only traffic to a website were like moths to a flame. It is the elusive goal for so many business owners. There are myriad resources to drive traffic to your site. And yes, size really does matter in this case. If you want a robust online presence, you need a large audience to work from. Only a few will be loyal in the end. Others will be casual, and even more will stray. You have to make the most of your site for the few who stick around. In spite of all the social media tools out there, a solid website is still king. So, what does it take to accomplish this? There are always meta tags, keywords, and linking to and from sites. But there are a few more tactics you can utilize on your own to build a presence that resonates with others whether they know you personally or only feel they do. 
